About the project
Together with Tomorrow partners & the Yerba Buena Community Benefit District (YBCBD), we defined the brand strategy and brand experience for Yerba Buena, a diverse heritage neighborhood in the heart of downtown San Francisco. The crown jewel of Yerba Buena’s online identity is an interactive map showing traffic flowing through the neighborhood, simulated with code from real traffic patterns. Newcomers benefit from an orienting birds-eye view of the bustling street grid, along with an index that helps them make decisions about where to eat, shop, stay and be entertained. With a little whimsy and a lot of valuable info, Yerba Buena’s site is the next best thing to actually being there.
I defined the visual language, drew the map & all the iconography.